Business Plan on Yogurt - 2075 Words

1) Executive Summary 1.1 Overview and summary of Business Plan Mama Mia is a goat milk yogurt dessert bar described as a self-served dessert bar where by customers will be able to enjoy choosing their own yogurt flavor with different types of fruits and topping. The aim of this business is to incorporate limited unique flavours (e.g: Pumpkin, Eggnog, RootBeer, Key Lime Pie, Bread Pudding Yogurt. etc.) The Mama Mia menu sets us apart from other dessert bar, giving us a competitive edge. We carry the highest quality fresh goat milk yogurt. The yogurt provided by â€Å"Mama Mia Goat Milk Yogurt† are different from the common yogurt found in the market. They are 100% made from fresh goat milk produced daily with no any other†¦show more content†¦Thus, this Goat’s Milk yogurt will benefits the women and they do not need to pay for a high price either. 2. Company Analysis 2.1 Mission of Goat Milk Yogurt Our main goal is to be one of the most successful Goat milk yogurt outlets in Singapore. We want our customers to have the total experience when visiting our outlet as they are will aware about this fascinating new product. Our main focus will be serving high-quality yogurt at a great value. 2.2 Features, Functionality and benefits [pic] There will be 4 partners to start with this business. Each partner will take a different role in the business. This will be the organization process of Mama Mia Goat Milk Yogurt. (see below Figure 2.2 A). [pic] Figure 2.2 A . 2.3 Creating Market Presence for Goat Milk Yogurt The most effective and directly influence of market presence is to advertisement through social networking platform such as facebook and blog shop to create product awareness. Printings of flyers and distribute them in the neighborhood is a good source of creating market presence as it is another tool of promoting the product involving low capital cost. 2.4 Production cost of Goat milk yogurt The production cost will be involved as follows:- Fixed Input One timeShow MoreRelatedThe Yogurt Bar Business: An Executive Summary808 Words   |  3 Pagesretaining their sweet tooth. For this reason, frozen-yogurt businesses provide an ample opportunity to succeed. Yogurt has fewer calories than ice cream, and can be made into fruit smoothies and other healthy beverages. Because of the tremendous marketing push from companies to make their products healthier, the frozen-yogurt business should focus on the benefits of healthy eating while still being able to enjoy tasty snacks. The Yogurt Bar business is designed to help people make healthy choices whileRead MoreColombo Soft Yogurt958 Words   |  4 PagesColombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels, namely the independent yogurt shops and impulse shops that sell other products besides yogurt. During the early 90s, Colombo’s competitive environment consists mainly of franchise operations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s, the yogurt stores have added distinctiveRead MoreThe Total Global Retail Value For Yogurt1026 Words   |  5 PagesBackground The total global retail value for Yogurt has reached $78 billion and it is growing as there is strong consumer demand for dairy products that help promote a healthy lifestyle (Johnson, 2017). The U.S yogurt market is also competitive where â€Å"the U.S. consumption of yogurt per person grew 645 percent from 1980 through 2013, as tracked by the U.S. Department of Agriculture† (Schafer, 2017). According to Statista, yogurt sales in the U.S has increased to $7.7 billion in 2015, which previouslyRead MoreCase Study : Interactive Campaign Plan Essay935 Words   |  4 PagesYaourt: Interactive Campaign Plan The Client Opening your own business is a huge risk. Owner Kim Nguyen launch her dream business, Yaourt, in 2012. Ever since she was a child in Vietnam, Nguyen dreamed of opening an ice cream shop. The opportunity to make her dream a reality presented itself shortly after she completed her MBA at the Ohio State University when a frozen yogurt store owned closed close to her home. Nguyen, who also hold a bachelor’s and master’s degree in chemical engineering, tookRead MoreMarketing Analysis : Yogen Fruz1305 Words   |  6 Pages12 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14  Executive Summary Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high quality healthy ingredients in their products while creating a unique environment that customers will enjoy and want to return to. 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Beese and will be located in leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00 in initial equity. The business will serve healthy andRead MoreChobani : Case Study : Chobani Essay1183 Words   |  5 Pageswhen he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at â€Å"$1.5 billion where their competitors were at $250 million† (GiammonaRead MoreMarketing Strategy : The Ing Zone 871 Words   |  4 PagesBusiness Description: â€Å"The Fro-Zone† will be an Ice Cream store based in Centennial at the Southglenn Mall. 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